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Altice Rejects €17 Billion Acquisition Offer from French Telecom Rivals



French telecom giant Altice, controlled by billionaire Patrick Drahi, has officially rejected a €17 billion nonbinding acquisition offer from major industry peers Bouygues, Orange, and Free-Iliad Group. The proposed deal aimed to acquire the majority of Altice France’s SFR operations, with some exceptions, with the goal of creating a more consolidated and competitive landscape in France’s telecom sector.

Despite the rejection, the bidding trio emphasized the strategic potential and mutual benefits of consolidation, noting that combining operations could have enhanced efficiency, expanded customer reach, and strengthened the players’ positions in a market known for fierce competition.

The acquisition offer, while nonbinding, was significant in both financial terms and strategic ambition. Valued at €17 billion, the proposal targeted most of Altice France’s SFR operations. However, certain segments of the business were excluded from the deal, likely due to regulatory considerations and strategic priorities retained by Altice.

Bouygues, Orange, and Free highlighted the synergies that could arise from a combination, including shared infrastructure, reduced operational costs, and an expanded service offering for French consumers. Such a consolidation could have reshaped the competitive dynamics of France’s telecom market, giving the combined entity greater scale against both domestic and international rivals.

While the consortium painted an optimistic picture, Altice chose to maintain its independence. Analysts suggest that Patrick Drahi and his management team are focused on long-term growth strategies for SFR that may not align with the acquisition’s framework. Altice has recently invested heavily in network upgrades, digital services, and customer experience enhancements, signaling a preference to continue steering the company on its own terms.

By rejecting the offer, Altice preserves flexibility in its strategic decision-making. The company can continue to pursue innovation, infrastructure improvements, and market expansion without the operational constraints that a joint acquisition might impose.

Industry Reactions

The rejection has prompted varied reactions across the telecom and financial sectors. On one hand, some analysts see it as a missed opportunity for market consolidation that could have strengthened France’s telecom landscape and reduced competitive pressures. On the other hand, Altice’s decision highlights the importance of strategic autonomy, particularly in a rapidly evolving industry where technological advancements and digital transformation are crucial.

For Bouygues, Orange, and Free, the refusal does not diminish the strategic logic behind their proposal. By highlighting potential synergies and consumer benefits, the trio emphasised that consolidation remains a viable option for reshaping the French telecom market. However, with Altice standing firm, further negotiations or alternative partnership strategies may be required in the future.

Implications for the French Telecom Market

The rejection of the acquisition bid signals that France’s telecom competition is set to remain robust. With SFR continuing independently under Altice, the company is likely to pursue aggressive investment in 5G networks, fiber optics, and digital services, maintaining pressure on competitors.

Meanwhile, Bouygues, Orange, and Free may continue exploring other avenues for consolidation or collaboration, potentially pursuing smaller-scale deals, infrastructure-sharing agreements, or strategic partnerships that deliver some of the efficiencies envisioned in the €17 billion proposal.

Altice’s decision to reject the €17 billion acquisition offer from Bouygues, Orange, and Free highlights the delicate balance between strategic independence and market consolidation in the French telecom sector. While the proposed deal offered significant potential for synergy and scale, Altice remains focused on its own growth trajectory, aiming to strengthen SFR’s position through innovation and investment rather than joint ownership.

For the industry, the episode serves as a reminder that major acquisitions are not solely about financial valuation, they also hinge on alignment with long-term strategic goals. For consumers and investors, it ensures that competition and innovation in France’s telecom market remain vibrant, with multiple players continuing to vie for leadership in service quality and technological advancement.

Evanne Evans, 13 Nov 2025